Attending international conferences can be a game-changer for start-ups looking to grow their business globally. Whether it's a networking opportunity or a chance to showcase your products or services, attending conferences is a valuable experience. However, it can also be overwhelming, especially if you're attending for the first time. In this blog, we will give some advice on how to make the most of your international conference experience.
“Make use of those underpriced attention platforms, i.e.TikTok, LinkedIn and YouTube. They‘re the best basis for marketing you can get – no matter what product you’re building“, advises Michael Asshauer, our Ambassador in Austria. He has more than 10 years of experience in online and offline marketing, performance recruitment, lead generation, business development and entrepreneurship.We asked him 6 questions about his local start-up ecosystem, read the full interview below.
European states are making an increased effort to strengthen their start-up ecosystems, support founders and innovation. Despite accommodating the largest number of start-ups worldwide, the European Union member states lag behind in terms of start-ups that expand internationally. One of the measures being undertaken to remedy this situation is a newly created institution called the “European Startup Nations Alliance” (ESNA) to support entrepreneurship across all European states.
We were part of Slush in Helsinki, one of the leading start-up fairs. With our delegation of over 50 start-ups, we experienced two days of networking and exchange at our booth and the German Pitching Stage. Watch our aftermovie for impressions from the event!
This year we again attended Web Summit in Lisbon – one of the biggest tech conferences worldwide. We represented our ecosystem at this impressive event and got to expand our network internationally. With 71.000 visitors from 160 countries, this year's Web Summit was bigger than ever before – that means more chances to broaden our horizon, more interesting people and companies to meet and more exciting speakers to listen to. Also at our side event – The White Night – we had great music, delicious food and many opportunities to network. We are already looking forward to Web Summit 2023. Check out our after movie for more impressions!