Potsdam has a global reputation as a location for the media and film industry. The industry’s digital innovations are now also being made usable for other industries.


MediaTech Hub Potsdam/
Medieninnovationszentrum Babelsberg (MIZ)
Stahnsdorfer Straße 107
14482 Potsdam

Andrea Peters
E-Mail: peters@medianet-bb.de
Tel.: +49 (0)331 5856 5881


Potsdam enjoys worldwide renown as a location for the media and film industry. Here, film studios, radio and television broadcasters, media companies, and science are in close physical proximity, whilst the Digital Hub Potsdam networks established companies with founders and startups. In the ‘media city’ of Babelsberg, these players work together to develop new digital systems for data processing, media production, and business solutions. The focal points of the work such as future media technologies and 3D human body reconstruction show that these innovations are not only of great importance to the classic media industry, but also to other industrial consumers.


  • Focal points: Medien, IT and Storytelling, Future Media Technologies, Digital Engineering, Virtual / Augmented Reality, Volumetric Film, and 3D Printing

  • Supporters: media:net berlinbrandenburg e.V., Virtual Reality Berlin Brandenburg e.V., State Capital Potsdam, Ministerium für Wirtschaft und Energie Brandenburg,
  • Partners: Rundfunk Berlin-Brandenburg (rbb), Studio Babelsberg, UFA, SAP, Oracle, VW Design Center, Rolls Royce, HPI, Filmuniversität Babelsberg Konrad Wolf